Virtual Furniture Design App in IKEA

Virtual Furniture Design App in IKEA

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VirtualFurniture Design App in IKEA

Marketingis critical in the success of any business organization. Throughmarketing potential clients are able to learn about the existence ofa product, its benefits and where they can buy it from. Businessorganizations are using some of the most advanced technologies andplatforms available to make their products more attractive anddesirable to potential client. The use of virtual design applicationsin the furniture industry is one of the latest technologies that IKEAhas been able to enhance its competitiveness and market share. Themost important thing when buying furniture from a store is no longerwhether the manufacturer can make it, but whether it will look goodin your dream home. In many cases, customers buy furniture that doesnot fit in their homes resulting into regrettable purchases. Being amarket leader in the furniture industry, IKEA understands this gapvery well. Through a catalog app which allows customers to visualizethe furniture in their homes, customers are able to avoid regrettablepurchases. The customers are able to arrange the sofas, desks, chairsand tables in a room virtually in an application that makes planningeasy and accurate. The customer needs to design the rooms and IKEAwill find furniture that for the customer according to the design.Through the app, IKEA customers become their own interior designers.Through the exciting tools, the customers can drag the furniture ofchoice from the catalog into room. The app fits them in the exactlocation in the room with the exact measurement. Additionally, theapp allows the customers to try and experiment with numerousarrangements, styles and furniture until they are satisfied with thedesign.