Targeted clients

Targeted clients

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Targetedclients

Themain aim of incorporating home design app in sales and marketingstrategy at IKEA is to increase shopping experience among thecustomers. The application aims at ensuring that the customers havecontrol over the design of their furniture and rooms resulting intoenhanced customer satisfaction. However, it is very essential to putinto consideration the targeted clientele and their characteristics.The main target for the home design app by IKEA would by the growingmiddle class in the modern society. This includes young professionalswho have adopted modern technologies as a way of life. Theseindividuals are well educated with a relatively good income, whichtranslates into a relatively high disposable income. Due to theirlevel of income and education, these individuals have access totechnologies and hardware that will support the IKEA home designapplications. This includes gadgets such as smart phones and personalcomputers. They also have access to online social network cites, animportant platform in technology marketing. The mainly clienteleincludes singles of both genders and recently married couplesacquiring their first homes. Provisions for both genders as well asrecently married couples are therefore necessary. However, the appcan also be useful to middle aged adults who have acquired new homesor are seeking to replace their aging furniture. While this forms thelargest target market that will use the app, it is also important toconsider corporate client. Although corporate clients tend to engagethe services of professional designers in designing their furnitureand office rooms, the app will significantly improve theirexperience. The app will be a significant tool in the decision makingtable for corporate organizations designing their office rooms.