SWOT Analysis

SWOT Analysis

SWOT ANALYSIS 3

SWOTAnalysis

SWOTAnalysis

Allabout fitness customer segments include demographics psychographicsand behavior. The geographic segment no longer exists due to theonline nature of the business that makes it accessible to a widerange clientele. The demographic segment includes products andservices for various health sensitive age groups. There are suitableprices for customers of various income levels and solutions for bothmale and female customers. The psychographic segment includesactivities, personality, and values. The behavioral segment includesbenefits sought, usage level, online engagement and user status. Thebehavioral personality of online shoppers includes the pricesensitive, Quality sensitive, fashion-sensitive and immediate buyers.Price sensitive require bundle pricing such as offering complementaryproducts at a discount compared to buying each separately. Qualitysensitive require information for them to compare various productsand services. Fashion sensitive require up to date information abouttrends. Immediate buyers require an easy transaction process fortheir immediate purchase (Collica, 2011).

Allabout fitness targets health-conscious individuals with an aim ofproviding health guidance, products. Specifically it will offerweight loss facts and advice, healthy diets, weight loss products andgym supplements (Bertelsen, 2012).

TheSWOT analysis of the business includes the ability to attract varioussegments of its online nature. The use of the marketing approachessuch as Skype, website, WhatsApp and email makes it a 24-hourbusiness without scope limitations since any customer can access thewebsite. The weaknesses include the security of confidential datasuch as online prices provided on the websites. Opportunities for thebusiness include a large number of unfit people in need of work outplans to improve their health. Threats include the existingcompetition from similar businesses. There is a threat of the abilityto imitate the online business plan due to access to information(Bertelsen, 2012).

References

Bertelsen,B. (2012). Everythingyou need to know about SWOT analysis.Newmarket, Ont.: BrainMass.

Collica,R. (2011). Customersegmentation and clustering using SAS Enterprise miner(2ndEd.).Cary, N.C.: SAS Institute.