Strategic Planning

Strategic Planning


Importanceof for an Organization

Strategicplanning demands that an organization makes decisions about itsfuture. The decisions made should concern about the organization`svision and mission, the services that will be offered by theorganization, the objectives to be pursued, the resources that willbe required by the organization in terms of facilities, people,money, technology and expertise and how the resources will beacquired by the organization (Hughes, &amp Beatty, 2005). Strategicplanning, therefore, has been used for a long time by non-profit andprofit organization as a tool for revitalizing and transforming them.Realistic strategic planning defines the action steps undertaken bythe organization explicitly, and it portrays the views of majorstakeholder of the organization.

Approachto Communicate the Mission, Vision, and Value Statements

Itis important that the chosen strategic plan reflect the externalenvironment. Non-profit medium size health organization should haveits strategic plan reexamined and reshaped according to the externalenvironment in light of the current situation and future projectionsof the health facility. The non-profit health organization should usespecial corporate level strategy in the case where it competes withprofit health organization. Non-profit health organization`scorporate level strategies cover several considerations in terms ofscope, nature and the location of the group that the organization isserving. An organization should, therefore, use an inclusive approachbecause this enables all important stakeholder of the organization tohave their voice in the planning process. For a non-profitorganization to be effective in offering its services, it should,therefore, incorporate the corporate level strategy with marketingstrategy (Hughes, &amp Beatty, 2005).

Threebest practices of business plan creation

Whilecreating a business plan, an organization should consider thefollowing three best practices:

  • The organization should identify its closest competitors, determine the location of the competitors, determine their revenues and finally determine the time frame in which the competitors have been in the business. This will enable the organization to evaluate its competition in terms of strength and weakness.

  • The organization should determine the resources required in terms of staff, infrastructure, and equipment. This will enable the company to set up its level of production and determine how it is going to operate.

  • The organization should make sensitivity analysis. This will enable the company to understand its critical assumptions, determine the worst and the best case scenarios and identify the risks that are present in its business model (Hughes, &amp Beatty, 2005).


Hughes,R. L., &amp Beatty, K. C. (2005). Becoming a strategic leader: Yourrole in your organization’s enduring success. San Francisco, CA:Jossey-Bass.