Rhetorical Analysis of Local First Arizona Web Page

Rhetorical Analysis of Local First Arizona Web Page

RhetoricalAnalysis of Local First Arizona Web Page

Thepurpose of the text and graphics in the website is to appeal to thereaders and the website visitors to view the specific businesseslisted in the directory. The main focus of the website and the textis to attract the attention of the visitors and direct them tospecific business profiles. Therefore, the website provides severallinks to the businesses that it seeks to promote to the people whoview the specific webpage. To achieve this, the website creates adirectory of several business profiles that it directs visitors to.This is the rhetorical situation of the web page and the text that isincluded. The discussion and analysis about the text in the web pagewill analyze its rhetorical appeal to the general public as theaudience. By using different visual and textual appeals, Local FirstArizona appeals to readers to view the businesses of their interestby clicking on their profiles.The purpose of the text in theweb page is to win the attention of the reader towards the specificbusiness profile that appears on the heading of every profile. Thisis done by the creator of the web page, the Local First Arizona, whomakes a business directory for the visitors. The name of the creatoris listed in the web page header for the audience to see (Local FirstArizona 1). The purpose of the text is therefore to create anattraction for the reader towards the business. In addition, the textin the web page seeks to introduce the reader to the business inevery listing. This is achieved by presenting a short description ofthe business in the specific listing. The description is provided inaddition to a header, which is presented in a different color, fontand a bold text.Theaudience of the webpage is the general public and all the visitors ofthe website, who seek to know more about businesses listed. This isbecause the listing of the Local First Arizona creates a directorythat can be used by the public in locating businesses, especiallythose they are interested in. This is the reason why the text startsevery listing with the name of the business as the heading of theentry text. For example, there is a short description that introducesthe business to the reader after the heading. This is meant to givebrief knowledge of the type of the business, what the business doesand the products or services that are offered by the businessorganization listed in the directory.Oneof the strategies that the text employs in creating appeal to thereader is color changes. The text has different texts formatted indifferent colors to catch the attention of the reader. For example,the headings of all the listings are presented in bold sky bluecolor. This makes the header text different from the other texts,representing the name of the business. The other descriptive text ispresented in black font that makes it look subordinate for theheading title. The link to the website of the listed business ispresented in blue color, which creates an underlined text afterhovering on the text. This strategy effectively differentiates itfrom the rest of the text as a link, and not a description. The textof viewing the business profile in the directory is presented inlarge, red text to catch the attention of the reader to click on theprofile of the business.Atthe same time, the text of the web page is organized in a manner thatit appeals to the reader by giving a logical explanation and details.The different aspects of the text are differentiated through textstyles. For example, the header is written in capital letters, theshort description written in italics whiles the address headerwritten in bold. The description is written in a normal typed fontwhile the appeal to view listing is written in capital letters. Thisseeks to appeal to the readers’ emotions through by creating anaesthetic appeal as the reader reads the text.Anotherimportant strategy that is used to create a strong rhetorical appealis the inclusion of graphics alongside every business listing. Theimages included in every listing are specific to the business becausethey are the logos of the particular businesses listed in thedirectory. The inclusion of the image just next to the specificlisting of the business creates a strong visual appeal and a sense ofcredibility to attract the attention of the reader through ethos.This is effective because it gives the businesses that have agraphical logo alongside them more appeal than those that do not.Theanalysis on the web page shows that the text is meant to createattention to the reader and direct him to the businesses listed inthe directory. The web page of the Local First Arizona websiteprovides listings to different businesses through attractivedescriptions that form a directory. In fulfilling this purpose, theweb page provides a strong appeal to the audience by using differentstrategies that seek to attract the readers. The text and visualgraphics are presented to invoke the emotions of the readers and senda sense of credibility with the audience. By using different visualand textual appeals, the web page appeals to the readers to view theprofiles of the businesses they are interested in by clicking ontheir listing. WorkCitedLocalFirst Arizona, TucsonLocal Tucson Shopping and Businesses.Web, Accessed, 25 September, 2015,&lthttp://www.localfirstaz.com/directory/city.php?city=Tucson&gt