Rhetoric Analysis

Rhetoric Analysis


Oneof the most important aspects of communication in writing is beingable to organize one`s work to enhance understanding. Once the authorhas defined his or her thesis, the reader is attracted to read andcomprehend the thoughts of the writer. However, if the organizationof the writer is poor, the reader could end up being frustrated andfail to understand the perspective of the writer at all. To enhanceunderstanding of the primary theme in an essay, the writers havethree devices of rhetoric analysis at their disposal. These arenamely logos which is the use of facts, data and statistics toauthoritatively bring out the meaning Pathos, which is author`s useof language that invokes emotional appeal to the audience and ethosthat is the use language to provide credibility to the reader thatyou are worth listening. How does the use of pathos, ethos and logosaffect the quality of the essay?


Myrhetoric analysis is on an essay named “Examining the Promotion ofHealthy Eating among Exercise Specialists.” The essay uses ethos topromote users appeal to the language used. Use of ethos, as indicatedabove, is one of the factors that promote understanding of therhetoric in an essay. In the essay under analysis, credibility couldbe enhanced using a level of vocabulary that would be understood byall. Avoiding use of technical language promotes the use of ethos andthe essay in some manner neglect the fact. Quoting from the essay, “A1-way analysis of variance (ANOVA) was used to test for differencesin confidence in promoting and assessing healthy eating acrosscategories of years of professional experience (Johnson et al. 77).The essay use of analytical techniques to test difference raises theconfidence of the reader and provide authentication of the researchfindings.

Theauthor in the case above assumes that his audience is equipped withthe technical knowledge in the field. Nevertheless, it is true thatthere could be many other readers who are not aware of the use ofthese technics and analytical method. In that case, the reader couldbe demoralized in reading, and that is likely to hinder theunderstanding of the main issues being addressed in the essay. Theaudience may conclude that the author was only intended in addressingthe specialist in the field and hence reduce the morale of reading.Another incident where the use of technical aspects is as quoted,“Turkey post-hoc test was used to test” (Johnson et al. 77) themethod used could not be familiar with other people and authors of aresearch paper should limit use of technical vocabulary.

Theessay word structure enhances reading and understanding of the mainideas. Pathos, on the other hand, is the rhetoric device promotingdrawing of the readers’ emotion. Below is the use of pathos fromthe essay,

Butbarriers such as lack of knowledge and confidence often limit theircapacity [3–5]. Although it appears that health professionals arepromoting PA to their clients, studies examining if and how healthprofessionals other than….” (Johnsonet al. 77).

Thequote from the text is not likely to evoke emotional appeal due to anacknowledgment that there is limited knowledge and confidence amongthe registered dietitians. The second sentence also draws somereservation on the ability of the professional in promoting physicalexercise by use of the word “although” in the statement. It meansthere is a weakness despite them promoting physical activity.

Despitethe fact the promotion of healthy eating is not considered withintheir scope of practice, little is known about the type or extent ofdietary advice ESs provide to their clients nor is there anypublished literature on the types of resources ESs use to support thepromotion of healthy eating with their clients” (Johnsonet al. 77).

Theauthor, in this case, gives a statement cannot be proved because heclaims that little is known. This reduces the credibility and cannotin any way create an emotional appeal to the reader. Statements needto provide a true nature of the events and not mere imaginations.

Logicis a dominant rhetorical tool used by the author of the essay topromote its meaning. Logos, on the other hand, indicate facts andstatistics to provide acceptance of arguments. &quotAlthough this isthe first study to report on how ESs interact with their clients interms of supporting healthy eating.” (Johnson et al. 77). Factsneed to compare with other already research findings to provide muchmeaning. The conclusion drawn is only depended on the result. As youread the essay, it acknowledges that the research had manylimitations and as such the results cannot be ratified as providingthe true state of affairs. “We recognize the study has limitations”(Johnson et al. 77). Readers would need concrete facts in an argumentto trust them but incomparable statistics with limitation can appealto a few people.


Developmentof an argument is an important aspect of written communication as wehave indicated in the rhetoric analysis. This is because meaning andthesis of the essay could not be understood unless a properorganization is used. The rhetoric analysis found some weakness inthe essay that could hinder the understanding of the argument of theessay. Further, weakness in the use of logos, ethos and pathos in theorganization of ideas made in the thesis of the essay would be thereason for the limited understanding of the essay. Otherwise, properuse of these devices can increase confidentiality and appeal to thereaders.


JohnsonS, Cornish S, Murray T, et al. Examining the Promotion of HealthyEating among Exercise Specialists: A Cross-sectional Study. CanadianJournal Of Dietetic Practice &amp Research[serial online]. June 201576(2):76-80. Available from: CINAHL Pluswith Full Text, Ipswich, MA. Accessed September 15, 2015.