Nature of Communication

Nature of Communication


Natureof Communication


Forthe last two decades, the world has seen increased growth oftechnology. The growth has resulted in emergence of new tools ofcommunication popularly known as the onlinesocial networking sites.The sites offer the users with faster, effective, and cheapercommunication platforms. In examining the social media, the essaywill examine the major differences between the social media languages(SML) and the daily life language. Information will be generatedthrough review of previous studies about SML. The findings indicatethat SML is largely different compared to the traditional platforms.The main notable differences are the communication models, effects,words, and symbols used. With advancement in technology and highuptake of the social media, SML is likely to contribute greatlytowards transforming communication. The studies indicate the need toexamine the effects of social media on culture and values. It isrecommended that the societies formulate uniform policies that willeffectively the negative effects arising from SML.

Communicationis an essential element in human interactions. In the contemporarysociety, the world has seen advancement in technology that hasgreatly revolutionalized communication. Technology has come alongwith significant tools that make communication easier, cheaper, andfaster. The advent of social media has greatly changed how humanbeings communicate. It has also changed the communication models,structures, and rules. Some of the prominent social media platformsinclude Twitter, YouTube, and Facebook, among many others. Besideshuman interactions, social media has altered other functions thatinvolve communication such as marketing, public relations, andadvertising. Online platforms are known to offer appropriatemechanism for information creation, sharing and social interactions.There exist notable differences between online language and dailylife language. The differences are notable in terms of thecommunication models, structure and rules. Notwithstanding thebenefits, the online platforms generate several setbacks such asanti-social behaviors and loss of privacy.

Socialmedia languages (SML) are made possible by the online platforms. Thelanguage used on these platforms is largely different compared to thetraditional platforms. SML has led to change in the word choices,rules, and symbols used in communication. With the social media,individuals can easily communicate or interact with one anotherthroughout the world. The dissemination and diffusion of informationarising from the SML is largely uncontrolled. It has great influenceon most of the social interactions. Evolution of language is largelycontributed by the advancement in technology that has led to theemergence of online networking studies. Research studies indicatethat the adoption of good values and ethics will enhance thecommunication in the social media.


Theworld is experiencing new communication archetype due to theincreased uptake of online platforms. Social has emerged as a fasterplatform that connects people and institutions in the globe. It isnotable that the social media has rules and procedures that help inguiding its usage. Apparently, the procedures seem to have bypassedmost of the traditional rules with the adoption new ones to conformto the current changing dynamics. According to Zhang&amp Lin (2015),there existcontent, user and network features that influence the diffusion ofinformation in the social media. The two authors note that the linkbetween emotions and information dissemination has not beenappropriately studied. The information sharing behavior among theusers in the social media tend to be influenced by the content. Assuch, emotionally-charged content tend to be shared more among theusers. On Facebook, for instance, such content is likely to generatemore likes and comments from the users. It is for this reason thatfirms are advised to examine the content that will generate moreaudience when advertising. Information dissemination on the socialmedia can take place through messages, images, and videos, amongothers. Messages, for instance, can be sent in the form of texts,emails, and voice message to any individual in any part of the world.Messages in the social media carry certain content that sometimesbypass rules of communication. However, the users have a deeperunderstanding about the communication criteria. At times, symbols areused as part of online communication. The symbols are used to expressemotions and other functions in non-verbal communication. It isthrough appropriate usage of the social media that individuals andinstitutions realize positive results in areas such as socialization.Zhang&amp Lin (2015) notes that the social media offers unlimtedpossibilities and opportunities that allows human beings to connectwith riends, share inormation and explore the natural world. thispossibility is made possible by the effectiveness of the social mediaplatforms. The power of social media in social intercations andrelated unctions cannot be underestimated (Kee, Sparks, Struppa, &ampMannucci, 2013).

Inexamining the relevance and application of social media, Linke &ampZerfass (2013) observe that there exist disparities due to littleknowledge regarding governance, structure, and communication models.The communication models associated with the SML are largelydifferent and moderate compared to daily life languages. Zhang&amp Lin (2015) observe that the social media has changed most ofthe rules in communication. They further note that the platorms havegenerated newand multi-dimensional communication styles. In view of this, theauthors highlight that the multi-dimensional perspective allowspeople to engage one another in any matter under discussion.Moreover, people can easily express their thoughts and opinions onthe matters under discussion. According to Stieglitz&amp Dang-Xuan (2013), emotions arising from the social mediacontent influences the behavior on information dissemination anddiffusion. Daily life languages take place through verbal ornon-verbal communication. Compared to the traditional platforms, thesocial media offers people the possibility to communicate inreal-time. SML has different forms of words and symbols thatinfluence the commucation styles adopted by the current society. Assuch, information dissemination and diffusion has adopted similartrends to conform to the changes.


Socialmedia has great influence on the nature of language and communicationin the contemporary society. It has changed the written communicationwith the choice of words for language changing by the day. The changeis attributable to the changes in informal, personal and mass mediacommunication. New words, symbols and meanings have been introducedin the social media language. The change has resulted in changes inthe rules of communication with the language having different wordsand meanings. Socialmedia has greatly revolutionalized language as seen in our everydaycommunication (Zhang &amp Lin, 2015). One does not have to publishcontent in the traditional platforms to communicate to the audience.A short message on Twitter is enough to communicate to the audience.Such platforms offer instant communication and interaction with theaudience. People can easily share experiences throughimages, online magazines, virtual tours and videos.

Itis expected that the social media will eventually play a big role inchanging culture, social values and institutions. This will generaterelationshipsthat aremore definite about the ethical issues and challenges facinghumankind. Interactivityon the social media platforms is like a process-linked platform forcommunication. As such, the message moves in a cycle that has greatrelation with the other. Actually, social media languages connectboth speaking and listening aspects in communication. Further, itshows a close relation between the interpersonal interactions andmass communication. This characteristic enables both the mediated anddirect forms of communication.Ray (2014)observes that cross-cultural barriers affect the nature of languageadopted using the social media. He highlights that it is necessary toovercome these barriers to enhance communication.

Virtuallyall the social media platforms ignore the rules and regulations inlanguage and proffessional communication. The trend has negativeeffects on the language usage in the coming years. One notable effectis disparities in communication is the styles used by the youngpeople and the elderly. The young people are more tech-savvy comparedto the elderly. The social media languages has also seen reducedusage of body language to indicate feelings and emotions. As has beensaid by other scholars, the trend reflects the poor understanding andnon-responsiveness of communication rules. This has resulted in theloss of moral standards in the society. Some of the contents arefilthy hence affecting the moral standing of the users. Loss ofprivacy and social ineptitude is due to ignorance on the rules ofcommunication. Some of the messages are offensive to the users due touncontrolled usage. Information dissemination on the social media hasbeen difficult to control due to non-uniform policies (Stieglitz &ampDang-Xuan, 2013). Within anonline environment, nonverbal communication is expressed through adsthat are available in various technology resources. The ads can beeasily interpreted by the users and the audience. Nonverbalcommunication is evident in the social media using elements such aslight and color. It is notable that the nonverbal elements used inthe online communication change from time to time hence making itdifficult to understand the meanings within various regions andcluster groups.


Socialmedia languages adopt various communication models that are notuniform in the society. It is clear that the world has taken up thenew media to enhance their communication. The platform generatessignificant benefits in terms of cost, effectiveness and reach.Nonetheless, the setbacks and criticisms of the social media shouldnot jeopardize the efforts to speed up and enhance communication forbetter human interactions. Further research is required on theapproaches to harmonize the elements of communication within theonline platforms, especially the non-verbal communication. Nationsneed to come up with better regulations and procedures that willeffectively address the challenges arising from online communication.Social media languages have great influence on the nature ofcommunication in the current society. It would thus appropriate forthe users to utilize the platforms for the benefit of the society.Rules alone cannot address the challenges arising from SML. Theformulation of appropriate governance structures is advised.


Linke,A., &amp Zerfass, A. (2013). Social media governance: Regulatoryframeworks for successful online communications. Journal ofCommunication Management, 17(3), 270-286.

Kee,K. F., Sparks, L., Struppa, D. C., &amp Mannucci, M. (2013). SocialGroups, Social Media, and Higher Dimensional Social Structures: ASimplicial Model of Social Aggregation for ComputationalCommunication Research. CommunicationQuarterly,61(1), 35-58.

Ray,D. (2014). Overcoming cross-cultural barriers to knowledge managementusing social media.Journal of Enterprise Information Management, 27(1),45-55.

Stieglitz,S., &amp Dang-Xuan, L. (2013). Emotions and Information Diffusion inSocial Media—Sentiment of Microblogs and Sharing Behavior. Journalof Management Information Systems,29(4), 217-248.

Zhang,C. B., &amp Lin, Y. H. (2015). Exploring interactive communicationusing social media. TheService Industries Journal,35(11/12), 670-693.