Lizard Skins Journal

Lizard Skins Journal

LizardSkins Journal

LizardSkins Journal

Thecompany’s name originated from Lance’s brother who was doingcollege’s project, which involved developing a logo as well a namefor a company. Importantly, Lizard Skins has two cofounders, thespeaker and Larson Lance. It was conformed that the company name wasbought in 2001. Moreover, Lance’s brother had no company idea whenhe came up the company’s name ‘ Lizard Skins’, together withyin and yang logo style. Instead, he viewed the name as a fancy, andthe logo made it more appealing. Indeed, company’s cofounder admitsthat lance’s brother did a wonderful job. Later, they all agreed touse the logo and name for business purposes.

Thecompany began as a very small organization, and the speaker admittedthat the entire company could fit on a single table. Additionally,the company’s pioneering advert comprised of a 12-page magazinethat featured on Mountain Bike Action. Moreover, the speakersacknowledged that they had to contest to FedEx for the magazine to besent out, and, fortunately, they met the deadline. Importantly, thecompany began to receive phone calls, even before their capacitycould accommodate the new requests. Indeed, meeting the deadlineplayed a big role in placing Lizard skins in its current businessposition.

Additionally,Lizard skins travel around the globe to sponsor athletes, dealers,races as well as distributers. Indeed, it is through its sponsorshipsthat the companies have been made known to the best riders from theentire variety of cycling. The company is further proud to haveparticipated in helping cyclists, including upcoming riders who areexposed through Lizard Skins magazine adverts, catalogs, and websitecontent. The company also deems the protection of environmentimportant through the use of renewable materials and minimizing wasteof products in its daily operations. Evidently, one can be among thebest riders and needs world exposure but if they are not ready totake part is showing off Lizard Skins products, the company may notbe ready to commit its resources in sponsoring them. Some of theriders sponsored by Lizard Skins include Bubba Harris, Aaron Chaseand Steve Peat. Additionally, the company now has its manufacturingplant, with clients and distributers in over seventy countries.

References

Lizard Skins. (2015, January). Lizard Skins. Retrieved September 17, 2015, from http://lizardskins.com/company/