Human Resource and Social Media Due date

Human Resource and Social Media Due date

HumanResource and Social Media

Duedate

HumanResource and Social Media

Thecontemporary society is living in a world saturated withtechnological innovation and media. According to Tanya (2013), socialmedia is the biggest evolution in the communication sector since theRenaissance revolution. Through the social media, companies caneasily market their products and interact with their customers’online. Ostensibly, social media is an avenue where anybody canparticiple in conversation freely without restrictions. Apart frommarketing, social media is abruptly changing the selection andrecruitment of employees by the human resource professionals.Apparently, recruitment of employees using social media isincreasingly becoming popular in many companies across the world.Notable is that there are programs designed to help human resourceprofessionals to screen and source for applicants. Businessorganizations can easily use social media sites such as Facebook,Twitter and YouTube to create important information on the nature ofthe company, corporate culture and career opportunities. Potentialjob seekers can then easily access this information and apply for thejobs. E-sourcing and E-recruitment is, therefore, less costly andefficient compared to the traditional recruitment methods such asnewspapers and magazines.

Additionallye- recruitment can be easily used to process and filter informationon job seekers efficiently. Processing this data manually istiresome, time consuming and may be biased in several ways. The factthat the internet is ubiquitous allows human resource professionalsto search for talents and post job opportunities which can beaccessed anytime across the world (Tanya, 2013). Social media has,therefore, enhanced interaction and flexibility in human resource.

Moreover,public posts and photos in social media can portray a lot ofinformation about the character of a job applicant (Tanya, 2013).Human resource professionals can therefore easily use thisinformation to ascertain the qualification and credibility of jobapplicants.

Reference

Tanya,B. (2013).SocialMedia in Human resource management.Emerald group publishers.