Global Marketing and Riordan

Global Marketing and Riordan

GLOBAL MARKETING AND RIORDAN

GlobalMarketing and Riordan

GlobalMarketing and Riordan

Globalmarketing of Riordan is an important part that concerns the globalbusiness. Developing and learning the business will be helpful whenit comes to cross-cultural management and diversity. Part of thisrecognition of issues when they arise is making the needed changesand evaluating the issues. In so doing, it will be helpful to Riordanto grow globally to achieve cross culture and diversity goals. Theproblems have started surfacing for Riordan which will encounter thestrategic plans and organizational goals that were set previously bythe company.

Itis imperative that Riordan create a healthy political environmentespecially when venturing into China. The management needs to befamiliar with the laws in China, local policies and laws in order toensure they follow everything that has been mandated. The strategicplan require to be created by Riordan which can be followed,implemented and maintained. If there are changes that need to be madealongside Riordan requires ensuring that the changes are made whenneeded. The China culture will be dependent on career opportunitiesfor the employees as far as the economy is stable. So long Riordancreates a cultural expectation clear to the culture that Riordanexpects it will be well as they move to their cultural success anddiversity.

Riordanmanufacturing has some disadvantages within their current facilitywhen compared to other companies. The diversification product linegives Riordan a prerequisite to be successful since they can createvariety of products. Riordan is experiencing growth in the market.The new relocation opportunity from Shanghai will reduce the shippingcosts as well as shortening the lead time on delivery of the product.This move will add value to the customers by ensuring that the pricesare low and are delivered at the shortest time.

Reference:

Universityof Phoenix. (2012). Riordan Manufacturing [Multimedia]. Retrievedfrom Apollo Group, Inc., MGT498 – Strategic Management website.