Anybusiness enterprise has stakeholders who have an interest in thecompany or influence the realization of outcomes. Some of thestakeholders may include the government, employees, and shareholders.It is expected that companies are run with great consideration of itsstakeholders. The primary objective in an organization is to makeprofits for the shareholders. Nonetheless, business ethics compelsthe business operators to uphold ethical values in the administrationof their functions. Business ethics requires firms to utilize thebest and standard practices that will mind the interests of thestakeholders.

Thesignificance of ethics and social responsibility in the formulationof the strategic plan cannot be underestimated. It is through theinput and interests of the stakeholders that an organizationidentifies the best approaches to meet their objectives. Nonetheless,many firms are bypassing the interests of the stakeholders with theaim of increasing their profits. The strategic direction adopted byan organization has resultant effects to millions of stakeholdersthroughout the world. Adherence business ethics and best practicesensure that an organization contributes to the welfare of thestakeholders hence realization of positive outcomes and a goodreputation.


Recognizingthe input of the stakeholders is the first step towards adoptingethical approaches. Such initiatives generate internal and externalbenefits to an organization through improved reputation. Besidesprofits maximization, it is important for the managers to considertheir input towards the welfare of the society. Depending on thebusiness environment and organizational needs, an organization mayengage in social initiatives that consider the interests of thestakeholders. The utilitarian philosophy sets the pace for firms touse the approaches that maximize benefits while reducing setbacksthat are likely to emerge. With this in mind, the managers need toconsider strategic plans that will bring out sustainable businesspractices. The value of the strategic directions is thus guided bythe contribution towards social and economic benefits t thestakeholders. As such, the worth of the strategic plan is defined bythe resultant consequences.Engagingin ethical practices improves the stakeholders’ confidence with theorganization. Stakeholder confidence can be enhanced with goodcorporate practices where there are accountability and adherence toethical values (Aras&amp Crowther, 2011).

Recently,TysonFoods was reported to be violating animal and employee rights. Theworkplace hazards were reported to affect the employees while thecompany continued to make profits. The employees are exposed toinjuries in the plants as the work. The firm is said to have beenexploiting its workforce to increase their production. Advocacygroups reported that the firm was abusing both the ethical standardsand federal laws. The firm’s main interest was to increase theirrevenue with little consideration on the welfare of the employees.Further, cruel treatment of chickens was reported in the company’sprocessing plants (Welshans,2015). Subjecting animals to harsh conditions generateddebate regarding the ethical considerations on the part of animals.It is for this reason that AnimalLegal Defense Fund releaseda video indicating how the firm mishandles the animals. The mattergenerated into lawsuits that are likely to tarnish the reputation ofthe firm.

Thepreventive measures to be taken by Tyson Foods may include humantreatment of animals, improve the working environment and adhere tothe established food safety regulations. The firm should also improvethe working conditions through the creation of appropriate safetyplans. Compliance can be enhanced through regular audits on itsprocessing plants. It is also necessary that the organization engagesin social initiatives that will promote proper handling of animals.It is prudent that the organization respects the rights of humanbeings in the administration of their business functions. Respect forhuman beings comes through the provision of quality services and/orgoods. Further, the employees should work in a conducive environmentwhere their safety, privacy and health issues are safeguarded.Elaborate consideration of the business ethics is vital to reducingincidences unnecessary criticisms. Proactive engagement with thestakeholders enhances the realization of firm’s business objectives(Weiss,2009).The information generated should be used to address the interests ofthe stakeholders in the company’s action plans. The company’sstrategies and tactics are crucial in facilitating the firm’ssuccess. It is thus appropriate that the business approaches arecreated to provide maximum return and benefits to the stakeholders.


Everyfirm has a responsibility to satisfy the interests of itsstakeholders. Nonetheless, the initiatives should not jeopardize theuse of ethical and standard practices that consider the interests ofthe stakeholders. Firms encounter various challenges ranging fromquality issues, ethical problems, and supply problems that affect theformulation and implementation of business plans. Sustainableinitiatives are inevitable in uniting stakeholders towards a commongoal and contribute to a smooth working environment. On its part,Tyson Foods need to comply with the food safety laws to enhance thequality of their products. It is important to observe good animalhandling practices to avoid unnecessary legal suits. Overall,appropriate stakeholderanalysis demands an understanding of the business environment,clients’ needs, and the business goals.


Aras,G., &amp Crowther, D. (2011). Governanceand Social Responsibility: International Perspectives.Basingstoke: Palgrave Macmillan.

Weiss,J. W. (2009). Businessethics : a stakeholders and issues management approach.Mason, OH: South-Western Cengage Learning.

Welshans,K. (2015). Secondundercover video targeting Tyson released.Retrieved September 17, 2015, from