Capstone HR Management

Capstone HR Management


CapstoneHR Management

SectionI: Literature Search.

Researchon Strategic Vision Failures

Miller,A. R., &amp Tucker, C. E. (2011). Encryption and the loss of patientdata. Journalof Policy Analysis and Management,30(3),534-556.

Thefailure of an organizational vision can preempt it from achieving itsstrategic vision failures. In strategic vision, many organizationsfails to encrypt patient data and thus this can lead to loss ofimportant information. In the past, information technology has madeit possible and organizations that are useful to get data to becollected on exceptional scale from the patients. Negative publicitycan make an organizational prone to financial damage and negativepublicity when the data is breached. In the recent past, the medicalorganization with empirical evidence digitize patient’s data toreduce data breaches

Thepatient data encryption is regarded as a probable solution because itacts as a hindrance to potential hackers and can minimize data frommalicious use and being breached. The hospitals for children carehave failed to strategize their hospitals in a way they are alignedto their strategy to address issues related to the patient. To standout, the hospitals need to be aligned in their vision and worktowards maximizing their vision. The encryption is deterrent forpossible malicious use. The encryption, however, needs to be managedcarefully in order to be successful. In essence, reducing the insiderthreats should be the core of the hospital.

Inaligning with the visional strategy, an organization should make surethat there empirical evidence of decreased examples of data lossthrough encryption. The actual data loss as a result of fraud or lossof computer equipment that leads to loss of patient informationshould be mimized through encryption of data in that it will not fallinto wrong hands.

FailedMarketing Strategies

Born,C., Carbajal, M., Smith, P., Wallace, M., Abbott, K., Adyanthaya, S.,… &amp Woestemeyer, R. (2004). Contract Optimization at TexasChildren`s Hospital. Interfaces,34(1),51-58.

Theoptimization of contract can be used when hospitals are facingfinancial pressures. Increasing funding should be aligned to themarketing strategies since the financial pressures always deter anorganization from achieving its strategic goals. The payers shouldreduce the expenditures but the physicians wanted to have high costof quality care for the patients, teaching and research. Thedifferent department of an organization should work with PROSmanagement by spearheading an initiative to bring diverseadministrative operations analytical capabilities where they focusedon performance optimization with insurers as a result of leverage inrevenue.

Thequantification of the expected demand in future through forecast,risk establishment is an imperative means for measuring contractperformance and embedding the underlying nonlinear and forecastingoptimization models in a software system. Many organizations havefailed in optimizing their marketing strategies which leads tofailure.

Furtherthe techniques they used can be applicable today to improveoperational and planning activities. With the system being designedto transfer to other settings of hospital, possible enhancement ofDRG classification through pathways patient, it is evident that thehealth care technology optimization can be used as the strategy formany hospitals for broader industrial impact. Nevertheless, with theadvent of new technology, newer methods are needed to keep thestrategy up to date and improve on it.

SuccessfulMarketing Strategies

Berkowitz,E. N. (2010). Essentialsof health care marketing.Jones &amp Bartlett Publishers

First,it is important to understand the underlying issues that underlie thehospital fraternity. The healthcare industry is facing massivechanges with new policies, laws, fresh innovation and better educatedconsumer. As a result, the healthcare should be prepared in shiftingtheir strategies to meet the market demands since it is ever dynamic.

Childrenhospital can use this in that they will have a broader perspectiveon how the principles shift in regard to the changing market forcesthat are unique in the market. The author has only failed to includecontent or images in the digital edition. But rather, the book canpresent wealth of knowledge applicable to health sector. Thehealthcare is overly competitive and thus, there is a need to have aviable marketing strategy to overcome the market forces.

Inessence the health sector is always at par in order to overcome theever increasing competition in the industry. Lack of effectivestrategies of marketing to develop the image and brand of thehospital has been a major cause of hospital failure in addressingissues that affect them

Possibleweaknesses or threats

David,Y., &amp Jahnke, E. G. (2004). Planning hospital medical technologymanagement. Engineeringin Medicine and Biology Magazine, IEEE,23(3),73-79.

Inregard to the threats, overcoming their managerial and planningweakness should be a top priority. The planning of the medicaltechnology management presents sufficient technology deployment andenhances the improvement of quality healthcare, increase access toservices and the containment costs that are offered to healthcaresystems. Most of the organizations have faced various threats such asnew competition. The competition may have arises from the mere factthat a given hospital has an up to date technology to counter attackthe new diseases that are on rise. In essence, from the fundamentalsof logic, planning technology can be applicable in any healthcareorganization. One top competitor of Texas children hospital, Shrinerschildren hospital has achieved a competitive edge. The hospital has22 non medical facilities that make it to stand out. It achieves acompetitive edge by being the greatest Philanthropy. Its current loveto rescue advertmakes it to stand out by helping children to become independent andhealthy.

Thedependence on medical technology for services delivery has been onrise. In such a system, the technology is important in delivering ahuman touch. Also, technology enhances the integration of systemmanagement in a way to contribute to the levels of the healthindicators. As a result, this helps the hospital to stand out in themarket place and achieve a competitive edge. The hospitals have beenfaced with the expectation for ROE that meets the financial pressuresand accounting deadline. The article is descriptive of the emergingprocess for medical technology management in hospitals that clinicalengineers are fulfilling.


Competitionhas affected the way organizations fund their operations. Hospitalsface diverse difficulties that can be retraced back to the strategicadministrative functions. There has been limited finances that can betraced back to insufficient funds. The research project is imperativein that, it presents the gaps that are exists in an organization andwhat should be done to improve the effectiveness and efficiency.Different hospitals have different strategies. Some strategies workwhile others do not work. Nevertheless, some hospitals fail toovercome the ever existing competition from other large hospitals.Limited funds are a problem of many organization. To achieve acompetitive edge needs the hospital to be aligned to their strategicvision and increase funding to expend their operations and expandingthe hospital

TheIT presents that in the past, the IT has made it feasible and usefulfirms to have data collection mechanism on unprecedented scale fromtheir patients. Many organizations have failed in optimizing theirmarketing strategies which leads to failure. Sufficient technologydeployment enhances the improvement of quality healthcare, increaseaccess to services and the containment costs that are offered tohealthcare systems. Limited funding can limit an organization fromachieving its competitive edge. Nevertheless, an organization canunderstand the visional strategies of the top competitors in tobecome competitive and achieve customer trust. Difficulties that canbe retraced back to the strategic administrative functions. There arelimited finances that can be traced back to insufficient funds. Thus,Texas children hospital can derive collaborative training andmeasures in primary care to address the problem of competition. Theycan also increase funding diversifying their operations.