Business Customs are Important for Advertisement in Cuba

Business Customs are Important for Advertisement in Cuba


BusinessCustoms are Important for Advertisement in Cuba

BusinessCustoms are Important for Advertisement in Cuba

Businesscustoms are usually elements of culture or organizational etiquettesexisting in businesses. They are usually valuable unwritten rulesthat one is expected to portray and can propel one to make valuablebusiness transactions. Although these customs are globallyrecognized, it is important to note that they may be unique tocertain environments (Sheahan, 2015). It is very important tofamiliarize with new and existing accepted cultures to avoid negativesensitivity that may lead to conflict that can impact negatively tothe business (Hirchkorn, 2014). This study is going to explore theimportance of business customs in advertisement in Cuba. Therefore,any business activities are carefully monitored to ensure that theyalign with the stipulated law and the existing culture.

Communicationis an important skill in any advertisement. Effective advertisementwill depend on a top-notch communication skill (Patcher, 2013).Understanding the existing in Cuba as far as communication isconcerned is of high importance. The official language is Spanish,although English is also used during communication. They consider itpolite to speak a little Spanish when communicating. It is importantto look directly upon the faces of those the intended communicationis directed, looking away is considered rude (Smither, 2011).Normally an advertisement is supposed to be clear, precise and short

Itis very important to know how to address women and men whenadvertising. It is highly recommended to use proper titles whenaddressing people of different gender. When an advisement isportraying anyone entering a room with a man and a woman, the man isgreeted with a simple handshake with a smile and look in the eyes onthe other hand women are greeted with a kiss on the cheek (Smither,2011). Dressing can informally due to the climate conditions. Thisform of business culture in advertisement in Cuba is an expected andnormal valuable culture.

Anadvertisement should not show any sign of aggression or anger(Smither, 2011). It should be warm and receptive with no form ofsuspicious expression that may cause eye brows to the existinggovernment. It is very important not to use any language containingprofanities, as that is considered very rude and a sign of pooreducation. When containing that, the people will not take itseriously and will not associate with the advertised goods orservices. The language used is expected to be polite and humble.

Itis strictly prohibited to portray any form of political suggestionsin the advisement, due to the sensitive nature of the one partysystem of government. Hence, an advertisement should shun the use anypictures or videos depicting the military, the police and any form ofguards. And to support this it is abhorred that any foreigner shouldcriticize the government (Smither, 2011). Cubans may do this, butthey will defend their country contrary to their beliefs should aforeigner criticize. Therefore, shunning away from any political ideain the advisement is a very important choice in advertising for anyproduct and service.

Thesecultures are unique largely because of the political climate existingin Cuba. When conducting an advertisement or conducting any businessrelated function in Cuba, it is very important to stay away frompolitics or show any form of political agenda. The Cuban people arepolite individuals who respect and appreciate their state andculture. Proof or demonstrations of showing any positive significantimplications to their environment, economic and social lives are animportant factor.


Hirchkorn,J. (2014). Importanceof cultural sensitivity to business customs.

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KyraSheahan. (2015). Importanceof business etiquettes.Web, Retrieved from,&lt

Patcher,B. (2013). Theessentials of business etiquettes.New York, NY: Mc Graw Publishers

Smither,J. (2011). Negotiationpractices and etiquettes in Cuba. Web.Retrieved from, &lt