Business Culture and Local Habits in South Korea

Business Culture and Local Habits in South Korea


Most companies today are venturing inbusinesses that involve exportation, and importation of sorts. Also,most of these companies are partnering and creating alliances withvarious local firms in countries affiliated with the exports.However, different things should be considered before formingalliances with those local companies. It is necessary to research onthe country’s business culture, and local habits before resortingto initiating a partnership with the aforementioned local firms. Theentrepreneurial culture assists the company in gaining insightpertaining the first meeting with a South Korean potential alliancepartner (De, 2004).

It is important to note that South Koreansrequire that business meetings be made many weeks prior to the actualmeeting. Also, it is necessary to note that drafting of any writtenform of communication should be in both English and Korean languages.Besides, South Koreans render it disrespectful when individualsintroduce themselves on their own. For this reason, it is recommendedthat a third party present the person (De, 2004). After theintroduction, the South Korean may shake the hand of his/herpotential alliance partner. It is also important to note that somemay bow immediately before the handshake.

Moreover, it is important to acknowledge one’stitle or rank regarding the company leaning toward the partnership.In South Korea, successful business people are attracted to those whopossess their characteristics concerning the running of enterprises.For this reason, it is inevitable to note that inclination of theSouth Koreans is toward their equals. On this note, South Koreansexpect one to use both hands when presenting a tangible object totheir potential alliance partner (De, 2004).

In summation, De (2004) outlines that thebusiness culture and local habits in South Korea demand that oneclearly reads through their potential alliance partner’s businesscard. According to the South Korean business culture, it isdisrespectful to put the company card aside in place of reading it.After reading, one is not expected to put the card in his/her pocketsas that is also a sign of disrespect among the South Koreans.


De, M. B.(2004).&nbspKoreanbusiness etiquette:The cultural values and attitudes that make up the&nbspKoreanbusiness&nbsppersonality.Boston, Mass: Tuttle Pub.