Broadcastings` Impact on Selection of News Stories by Readers

Broadcastings` Impact on Selection of News Stories by Readers

Broadcastings’Impact on Selection of News Stories by Readers

Braodcasting`sImpact on Selection of News Stories by Readers

Electronicmedia has become a more popular means of information compared toprint media as it has been depicted by many editors. There is concernthat print media is slowly fading due to the influence of theelectronic sources which have limited their specialization to mostlythe subjects of focus to the nation and relevance to the importancestories. Also this has been attributed to the electronic generationof television and radio rather than the newspaper as a primary sourceof information (Fedlerand Taylor, n.d).

Studieshave been done on the relationship between electronic media and printmedia. This has been attributed to the concept that readers will readstories or articles that they have heard over the radio or thetelevision set. More studies have indicated that the choice of thestories the reader chooses to read is based on their relevance andtheir necessity to read is based on their habits social class andage. Studies have also shown that television viewers are more likelyto read newspapers and magazines as compared to comics and pulps togain more insight (Parker, 1963).

Withthis consideration of other studies various questions have beenraised to objective the study. What factor raises the need to readstories is it status or age or marriage? What is the frequency ofreaders of the newspaper as a result of hearing stories over theradio or television? What kind of stories are more people likely toread on newspapers and whether the kind of stories is influenced bythem listening to the same story on electronic media? Varioushypotheses arouse from the question put across which include Age andmarriage are affected by the need to read newspapers. The frequencyof people who read newspapers rises as a result of hearing thestories on electronic media. The kind of stories people read isinfluenced by them listening to the same story on electronic media(Fedlerand Taylor, n.d).

174students from several classes at Florida University were chosen forthe study where they were given news papers and asked to go throughthem for up to 30 minutes. They were then subjected to a number ofinstructions followed by a questionnaire on what they had read. Thefindings were as follows 6 of the students had already gone throughthe newspaper that morning and proceeded to the next step. Marriagehad no relevance to the frequency of newspaper reading. Age was afactor in newspaper reading with ages below 19 years were more likelyto read newspapers on the basis of what they heard on the electronicmedia while above 19 years were more likely to read important storieswhether or not they heard it electronic media.

Itwas concluded that there is a relationship between electronic andprint media. Electronic media influences the need to seek for moreinformation from the print media. Print media is still as popular asa primary source of information as well as a source of additionalinformation.The study encourages the use of all types of media asviable sources of information. There is need to understand furtherhow behaviour and lifestyle affects reading habits


Fedler,F and Taylor, P. (n.d). Broadcasting’sImpact on Selection of new Stories by Readers.

Parker,E. B. (1963). The Effect of Television On Magazines and NewspaperReading:A problem in Metholodolgy. PublicOpinion Quarterly,316-317.